BOP Source is a consumer research company specializing in the "base of the pyramid," or those who earn less than $2 per day. We conduct surveys, focus groups, interviews, and video ethnography for multinational companies, NGOs, and academics. Contact us at research@bopsource.com to discuss your research needs.

Our online platform serves as a social network that closes the digital divide, bringing together the 4 billion people at the base of the economic pyramid (the "BOP") with the companies and NGOs that want to hire them and design products and services for them.

On BOP Source, companies can interact with and get to know BOP consumers and BOP consumers can look for jobs and voice their needs for how products should be designed.

The chat, forum, photo, blogging, and other BOP Source features allow companies anywhere in the world to interact with rural and urban internet users in developing countries. Companies can use these features to conduct consumer research directly on the site or contact us at research@bopsource.com about hiring BOP Source to facilitate interviews, focus groups, and more for your product development and marketing needs.

Those seeking employment have listed their skills and training on their profile pages, making it easier for companies to identify them. Likewise, companies can list job opportunities by starting a company group page or by sending direct messages to people.

Last but not least, BOP Source is the first social network for the base of the pyramid and will be used as such - for photo sharing, learning about people and cultures, collaborating on ideas, making new friends, and more.

By bridging the two worlds together - companies and the BOP - BOP Source offers a sustainable way out of poverty, through jobs and expanded access to life-improving products and services.